Video walls are also becoming widely accepted because they offer flexibility in terms of configuration. They are versatile solutions ideal for retail business owners who want to experiment with the most impactful ways of reaching their customers and of continuously surprising and impressing them.
Video wall retail broadly divide into two segments 1. Indoor Video Wall – Indoor video wall displays are made-up of led based technology and specially designed for inside premises like shopping malls, restaurants, cinemas and theater, hospital compound, corporate or enterprise meeting rooms to play visuals it may be dynamic or static. 2. Outdoor Video Wall – Outdoor led video walls suitable for outside premises and it is designed according to outside weather conditions. Outdoor video wall are compact and made-up high quality craft material to sustain climate changes. Outdoor video walls generally used for Live Events or Concert, Branding Promotion, Weather Forecasting etc.
Video Wall Benefits For Retail Easy and accessible content delivery on led video wall Shoppers are flooded with lots of information about product, It makes easy to customized led video wall display with image, video and text On large screen content visuals always looks attractive and more convincing, many brands and stakeholders using video wall at big scale in India to promote their business Targeted and cost effective Influencing Marketing campaigns, Endorsed TV ads and print media for advertisement never be a sustained or cost effective solution for marketing because of their certain limitations such as budget and their target audience. In this scenario video wall for retail can be a great alternative Increase Engagement The Entertainment Industry or Sports Authority widely prefer large screen outdoor video wall displays to engage their audience in real time period. In pub, restaurants, events, concert video wall is the center of display to catch the eye attention of visitors Large Scale Visibility The beauty of a video wall display is customization according to viewers, the audience it can be expanded, bigger screen provide large scale visual experience in high resolution picture quality and there is possibility of video wall retail to grab customers. Promotions Campaign In the retail industry especially apparels, hotels and restaurants have tough competition to convert customers into their regular customers by means of offering them great deals or offers. It has been noticed using video wall displays for offer and discounts certainly increase customer footfall.
